Senior Data Analyst | CX & Digital

Senior Data Analyst | CX & Digital (Full Time)
Location Fortitude Valley, QLD

Liquid is looking for a Senior Data Analyst to join the team in an exciting new chapter in digital product analytics and data-driven innovation for our clients.

This role will see you use your technical and analytics expertise to translate user, product, business or other data into information and insights to support the company and our clients to help solve complex problems.

We are a strategic design and digital consultancy that prides itself on solving complex problems and creating new opportunities. Sometimes that’s transforming how an organisation works and the services it delivers. Often, it’s tackling difficult social challenges like mental health, aged care or education. Always, it’s as a trusted part of the client team.

We apply creative and technical expertise to produce digital products and strategic solutions, supported by reliability, consistency, and data-driven reporting valuable to our clients.

You can read more about our work on our website.

About the role

As a Senior Data Analyst, you’ll use your technical expertise and analytics skills to transform user, product, business, and other data into actionable insights. Your work will support Liquid and our clients in solving complex challenges and improving their services. This role is instrumental in driving data strategies for major long-term transformation projects.

This role involves:

  • defining data collection requirements,
  • ensuring best practices in analytics,
  • and delivering clear, impactful insights.

You will tread into new territory by defining measurement and evaluation plans for greenfield digital solutions. The goal is to provide our clients with data-driven insights  report that are reliable, consistent, and highly valuable.

Core responsibilities of the role include:

  • Stakeholder Engagement: Collaborate with internal and external stakeholders to scope, document, and understand data and website tracking requirements that support user behavior analysis for continuous product improvement.
  • Data Collection & Strategy: Develop and implement data collection strategies (e.g., Google Analytics) and contribute to product performance reporting.
  • Innovation & Improvement: Identify new data sources and methods to enhance dashboard and reporting products, contributing to ongoing improvement in our data analysis approach.
  • Quality Control: Monitor website performance to identify issues and ensure data integrity (logic used in analytics tools is documented and version control).
  • Data Visualisation: Apply a variety of visualization techniques and design the content and appearance of data visuals, selecting appropriate visualisation approaches from a range of options.
  • Automation: Operationalise and automate activities to ensure the efficient and timely production of data visuals. 
  • Business Intelligence: Support the business intelligence needs of specific management, governance processes, and operational areas. Investigate the need for BI reporting and analysis in complex and ambiguous situations.
  • Innovation & Exploration: Contribute to exploration and experimentation in data visualisation to continuously improve how data insights are delivered.
  • Reporting & Insight: Prepare and present data insights to both internal and external teams, making complex information accessible and actionable.
  • Strategy Contribution: Analyse trends and customer behaviours to inform product strategies and suggest improvements based on insights.

To be successful you’ll need: 

  • To be passionate about using strategic thinking and data to improve experiences and services.
  • Proven experience (minimum 5 years) in a Digital experience data analyst or similar role, ideally in working with health, government, or public data.
  • Strong understanding of data analysis methods, performance analytics techniques, and data visualisation tools.
  • Experience defining, measuring, and reporting on key product metrics (e.g., NPS, engagement, DAU/MAU, CLTV).
  • Ability to multitask and manage multiple projects or clients simultaneously.
  • Autonomous work style coupled with strong teamwork abilities.
  • Have a creative streak – you will need to be able to tell meaningful stories that our customers need using charts, tables and call out boxes.
  • Excellent communication skills, with the ability to translate data into actionable insights for non-technical stakeholders.
  • Confidence and professionalism when building trusting relationships with clients and stakeholders.
  • Adaptable mindset, with a commitment to continuous learning and experimentation.
  • Familiarity with data privacy and security standards.

Tools & Platforms

  • GA4, Google Tag Manager, Qualtrics, Tableau, Looker Studio, Big Query, Excel
  • Experience with CDPs (Segment / Tealium) and CSPs (Snowflake / GCP) and integration with platforms such as Azure
  • Familiarity with common product metrics like NPS, CLTV, DAU/MAU
  • Knowledge of marketing channels and tracking methods
  • Experience with Tag Management software (Google Tag Manager preferred) and dataLayers
  • Familiarity with web programming languages such as HTML Javascript, SQL and JavaScript

Advantageous, but not essential:

  • Tertiary qualification in Mathematics, Statistics, Computer Science, or related field.
  • Proven experience delivering projects that align with DSS standards and WCAG Accessibility standards.
  • Certification in Google Analytics or similar.
  • Experience working with GovCMS or the Drupal platform.

If this sounds like the role you’ve been looking for, please apply and provide a copy of your resume and cover letter.

To apply for this role, you must have full working rights in Australia. Only shortlisted applicants will be contacted for an interview.